1. The number of visitors to your blog
This one is pretty obvious. More people visiting your blog means more clicks on advertisements, which means more money for you.
2. The visibility of the ads
When you put the AdSense code on your blog you have a choice of the style of advertisements (large images, small images, text, etc.) and also where they are placed. The more prominently the ads are displayed the more likely they are to be clicked.
However, you have to balance placing the ads prominently with the prospect of possibly annoying your readers. We have all visited blogs where it’s difficult to see the content due to the number and size of the ads. This is a delicate balance to achieve and it’s something you will have to experiment with to get the most out of your blog.
3. The topic you are blogging about
The final factor that affects your AdSense income is the topic you are blogging about. This is because advertisers will pay more to be on certain blogs than they will for others.
For example, if your site is about golf, your readers are likely to have a healthy income. Because of this, there are a good number of advertisers that want to get their ads in front of your readers, and they are likely to pay a good amount per click to do this. Contrast this with a blog about Justin Bieber. The readers of this blog are likely to be teenage girls, who usually don’t have very much purchasing power. Because of this advertisers will likely pay less for each click.
These three factors will determine the amount of money you make. Estimating exactly what you will make is pretty difficult, but a high traffic blog on the right topic has the potential to bring in several thousand dollars every month. Of course, many people earn less than this, and some earn even more. In fact, it has been estimated that some top AdSense publishers earn nearly $2 million per year just from AdSense.
Keep in mind that making money from your blog takes time. After all, there is a reason that learning how to make money from a blog is the last step in my guide. You need to make sure you have followed all the previous steps perfectly in order to give yourself the best chance of earning a substantial income from blogging. This will not happen overnight, but most bloggers find that the work itself is rewarding enough to continue on the journey.