As a blogger, you have the option of setting up a blog for free on a variety of websites. This sounds like a great idea in theory, but there are some huge downsides to using a free blog site:
#1: “Free” is not free
Although it may seem strange, free blog sites exist to make money for the company offering you the “free” blog. They don’t give you a blog space because they like you. Instead, they make money off of the time and hard work you invest in writing your blog. This is done in a couple of ways:
They sell your ad space
Free blog sites will put advertisements on your blog. You have absolutely no control over what is being advertised on your blog and you will not see a single penny of the money they receive from selling this ad space.
They sell you “upgrades”
Signing-up for one of these services may be free, but you will quickly realize that to make any significant changes to your blog you will have to pay. Want to change your blog design? $50. Want your own domain name? $20 per year.
#2: No profit
The goal of free blog sites is to make money for the company offering the blog space, not for you. This means that you are not allowed to sell products or services through your free blog.
In addition, the company offering you the free blog makes all the profit from selling ad space on your blog. As you will see in the step-by-step tutorial, selling ad space is a major source of revenue for most blogs, and it is something that is just not possible with a free blog.
#3: No control
When you start your blog on a free website you are essentially renting your blog space. Because of this, the landlord is the one who has all the power. If they decide to close their doors on you for any reason, then there is absolutely nothing you can do about it since you don’t actually own the blog.
To make matters worse, free blog sites don’t give you access to the full range of features that you need in order to become a successful blogger. In the step-by-step guide on this site I show you some cool tips and tricks you can use to optimize your blog. Unfortunately, many of these things simply can’t be done on a free blog site.
#4: Poor security
The reality of the internet is that sometimes sites get hacked. Yes, this even happens to new, smaller blogs. If this happens to you, and you are using a free blog provider, the hacker can steal your domain name, which means that you will lose your entire site and may never get it back.
In short, I recommend that you stay far, far away from free blogging sites. It just isn’t worth the headache or risk, no matter what type of blog you are starting.
The good news is that paying for your own blog can prevent all of these issues, and it isn’t expensive. In fact, it is cheaper than a “free” blog because there aren’t any hidden fees.